Meet Our Team - EAG Sports and Entertainment Agency

Our Team

Denise White EAG Sports and Entertainment Agency

Denise L. White

CEO & Founder

Meet The Founder

Denise L. White – CEO

Denise L. White is the CEO and Founder of EAG Sports and Entertainment Agency, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster.

Denise founded EAG over 20 + years ago to fill a critical gap in professional sports, the space between agents, teams, and the real-world demands of building and protecting a lasting career. What began as a vision to provide personalized, hands-on guidance has grown into a powerhouse agency representing elite athletes, entertainers, influencers, and streamers. Despite the company’s national profile and high-caliber roster, Denise remains deeply involved with every client, delivering strategic oversight with a personal touch.

A former broadcasting professional, Denise leveraged her media expertise to become a leader in modern sports PR and brand strategy. In today’s landscape, where reputation is shaped in real time across traditional media, digital platforms, and social channels she is known for anticipating narratives, controlling messaging, and positioning clients for long-term success. EAG specializes in marketing, public relations, branding, event production, and high-level crisis management, operating at the intersection of sports, culture, and media.

Denise is widely recognized as a go-to strategist during high-pressure moments. From coordinating red carpet appearances and national magazine features to managing complex crisis situations, she operates seamlessly across boardrooms, locker rooms, and newsrooms. Her ability to protect and rebuild reputations has earned her national attention, including a seven-page Men’s Journal profile dubbing her the “Woman Who Bails Out the NFL’s Bad Boys.”

Her impact extends beyond agency walls. Denise has appeared as a contributor on CNN for sports coverage and maintains strong working relationships with leagues, teams, and agents who value EAG’s collaborative approach. Her story has also captured Hollywood’s attention with her life rights acquired for a TV project produced by Jennifer Aniston and in development as a television series with Apple, slated for production in 2026.

In a competitive, traditionally male-dominated industry, Denise L. White stands as a respected leader and visionary a true trailblazer in sports building brands, protecting reputations, and shaping careers that extend far beyond the game.