EAG Sports and Entertainment Agency is the trusted engine behind some of the most talked‑about names in sports, delivering high‑impact PR, bold brand marketing, decisive crisis management, and white‑glove personal and business support for high‑profile professional athletes.
For over two decades, we’ve been at the center of the sports conversation – shaping stories, amplifying brands, and turning moments into long‑term value. A true pioneer in athlete representation, EAG continues to set the standard as a leading sports public relations and marketing powerhouse, relentlessly focused on helping our clients win in the spotlight and beyond.
Denise L. White is the CEO and Founder of EAG Sports and Entertainment Agency, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster.
Denise founded EAG over 20 + years ago to fill a critical gap in professional sports, the space between agents, teams, and the real-world demands of building and protecting a lasting career. What began as a vision to provide personalized, hands-on guidance has grown into a powerhouse agency representing elite athletes, entertainers, influencers, and streamers. Despite the company’s national profile and high-caliber roster, Denise remains deeply involved with every client, delivering strategic oversight with a personal touch.
A former broadcasting professional, Denise leveraged her media expertise to become a leader in modern sports PR and brand strategy. In today’s landscape, where reputation is shaped in real time across traditional media, digital platforms, and social channels she is known for anticipating narratives, controlling messaging, and positioning clients for long-term success. EAG specializes in marketing, public relations, branding, event production, and high-level crisis management, operating at the intersection of sports, culture, and media.