Denise L. White
CEO & Founder
EAG Sports and Entertainment Agency
A leading Sports and Entertainment Agency
EAG Sports and Entertainment Agency is the trusted engine behind some of the most talked‑about names in sports, delivering high‑impact PR, bold brand marketing, decisive crisis management, and white‑glove personal and business support for high‑profile professional athletes.
For over two decades, we’ve been at the center of the sports conversation – shaping stories, amplifying brands, and turning moments into long‑term value. A true pioneer in athlete representation, EAG continues to set the standard as a leading sports public relations and marketing powerhouse, relentlessly focused on helping our clients win in the spotlight and beyond.
Public Relations
Our team brings your story to life through powerful media exposure and strategic reputation building. From dynamic traditional media outreach to high-impact publicity campaigns and foundation-driven PR initiatives, we position your brand in the spotlight and shape narratives that inspire trust, credibility, and lasting influence.
Marketing
We craft dynamic sports marketing campaigns and premium endorsement opportunities designed to amplify exposure, strengthen brand positioning, and unlock long-term growth. From strategic brand alignment to high-value partnerships, we ensure every opportunity maximizes reach, impact, and measurable success.
Crisis Management
Proactive and rapid-response strategies designed to protect, restore, and strengthen an athlete or celebrity’s public image during high-pressure moments. We manage the message, control the narrative, and position our clients for a confident comeback.
Business Management
Elite concierge and administrative oversight, managing the vital off-field details that agents and teams overlook.
Event Management
Planning, coordinating, and promoting athlete appearances, media events, and public engagements.
Social Media Strategy
Complete social media strategy, content execution, and ongoing maintenance to strengthen online visibility and engagement.
Meet Our Team
Take the right PR and marketing approach for your brand. Meet the team at EAG Sports and Entertainment Agency and learn how we can assist you with your goals.
Denise L. White – CEO
Denise L. White is the CEO and Founder of EAG Sports and Entertainment Agency, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster.
Denise founded EAG over 20 + years ago to fill a critical gap in professional sports, the space between agents, teams, and the real-world demands of building and protecting a lasting career. What began as a vision to provide personalized, hands-on guidance has grown into a powerhouse agency representing elite athletes, entertainers, influencers, and streamers. Despite the company’s national profile and high-caliber roster, Denise remains deeply involved with every client, delivering strategic oversight with a personal touch.
A former broadcasting professional, Denise leveraged her media expertise to become a leader in modern sports PR and brand strategy. In today’s landscape, where reputation is shaped in real time across traditional media, digital platforms, and social channels she is known for anticipating narratives, controlling messaging, and positioning clients for long-term success. EAG specializes in marketing, public relations, branding, event production, and high-level crisis management, operating at the intersection of sports, culture, and media.
Alexandra Garcia
Vice President
Cecilia Macris
Executive Vice President
Lindsey (Deierling) Finegan
Marketing / Business Consultant
Maddy Candioty
Director of PR
Alison Ashford
Publicist
Karson Parry
Jr. Publicist
Alyssa De La Cruz
Athlete Relations Coordinator
Contact us to work with our team for top personal branding opportunities. Our PR specialists represent professional athletes and celebrities nationwide.
Get In Touch
- Posts
- Followers
- Following
Testimonials
For 21 years, Denise White and EAG have been family to me. From the start, Denise focused on building my legacy beyond football , shaping my career through strategic PR, marketing, and brand management. She’s protected my reputation, created meaningful opportunities, and always had my back. I’m proud of what we’ve built together and grateful for her leadership every step of the way.
I was with EAG because Denise, Lindsey and the rest of the staff were always there when I needed them. They helped me develop my brand on and off of the field. There isn't anything they can't do. They were like family.
EAG Sports and Entertainment Agency has played an integral role in my continued success off of the field and I have benefited tremendously from their services. I have been exposed to a whole new level of PR, brand development and management; EAG is in a class of its own. Their team is professional, reliable and cutting edge. I am consistently impressed by their unique and original ideas and opportunities for my brand. The staff at EAG is wonderful to work with and they are dedicated to making sure that all of my PR goals are achieved.
I decided to hire EAG because I felt they were the best in building my brand on and off of the field. They have stepped up to the plate and bring professionalism along with years of experience in making athletes household names. Denise and her staff are great to work with and produce great results for me.
In my field I need a team of creative and strategic thinkers working on my brand. People who know how to bring a unique perspective to my opportunities as an athlete and a filmmaker. Denise and her team embody that and I can count on her for anything at any time. She's become family to me and I am grateful for it.
Denise and EAG have been with me for over a decade, and that loyalty means everything. From the start of my NFL career, she’s been right there, helping shape my journey on and off the field. She’s guided my brand, protected my image, and always made sure I was positioned for success. What we have built together goes far beyond the football field.
Get in touch
Contact us to work with our team for top personal branding opportunities. Our PR specialists represent professional athletes and celebrities nationwide.
- Phone:(310) 301-4274
- Email:marketing@
eagsportmanagement.com - Office:909 N Pacific Coast Hwy, Unit 380 El Segundo, CA 90245