EAG Sports and Entertainment Agency

A leading Sports and Entertainment Agency

EAG Sports and Entertainment Agency is the trusted engine behind some of the most talked‑about names in sports, delivering high‑impact PR, bold brand marketing, decisive crisis management, and white‑glove personal and business support for high‑profile professional athletes.

For over two decades, we’ve been at the center of the sports conversation – shaping stories, amplifying brands, and turning moments into long‑term value. A true pioneer in athlete representation, EAG continues to set the standard as a leading sports public relations and marketing powerhouse, relentlessly focused on helping our clients win in the spotlight and beyond.

Public Relations

Our team brings your story to life through powerful media exposure and strategic reputation building. From dynamic traditional media outreach to high-impact publicity campaigns and foundation-driven PR initiatives, we position your brand in the spotlight and shape narratives that inspire trust, credibility, and lasting influence.

Marketing

We craft dynamic sports marketing campaigns and premium endorsement opportunities designed to amplify exposure, strengthen brand positioning, and unlock long-term growth. From strategic brand alignment to high-value partnerships, we ensure every opportunity maximizes reach, impact, and measurable success.

Crisis Management

Proactive and rapid-response strategies designed to protect, restore, and strengthen an athlete or celebrity’s public image during high-pressure moments. We manage the message, control the narrative, and position our clients for a confident comeback.

Business Management

Elite concierge and administrative oversight, managing the vital off-field details that agents and teams overlook.

Event Management

Planning, coordinating, and promoting athlete appearances, media events, and public engagements.                                              

Social Media Strategy

Complete social media strategy, content execution, and ongoing maintenance to strengthen online visibility and engagement.

Meet Our Team

Take the right PR and marketing approach for your brand. Meet the team at EAG Sports and Entertainment Agency and learn how we can assist you with your goals.

Denise L. White – CEO

Denise L. White is the CEO and Founder of EAG Sports and Entertainment Agency, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster.

Denise founded EAG over 20 + years ago to fill a critical gap in professional sports, the space between agents, teams, and the real-world demands of building and protecting a lasting career. What began as a vision to provide personalized, hands-on guidance has grown into a powerhouse agency representing elite athletes, entertainers, influencers, and streamers. Despite the company’s national profile and high-caliber roster, Denise remains deeply involved with every client, delivering strategic oversight with a personal touch.

A former broadcasting professional, Denise leveraged her media expertise to become a leader in modern sports PR and brand strategy. In today’s landscape, where reputation is shaped in real time across traditional media, digital platforms, and social channels she is known for anticipating narratives, controlling messaging, and positioning clients for long-term success. EAG specializes in marketing, public relations, branding, event production, and high-level crisis management, operating at the intersection of sports, culture, and media.

Denise L. White

CEO & Founder

Alexandra Garcia

Vice President

Cecilia Macris

Executive Vice President

Lindsey (Deierling) Finegan

Marketing / Business Consultant

Maddy Candioty

Director of PR

Karson Parry

Jr. Publicist

Alyssa De La Cruz

Athlete Relations Coordinator

Contact us to work with our team for top personal branding opportunities. Our PR specialists represent professional athletes and celebrities nationwide.

Testimonials

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Contact us to work with our team for top personal branding opportunities. Our PR specialists represent professional athletes and celebrities nationwide.